Insulated concrete form builder · White Salmon, WA
The ICF Guys
A block estimator that turns two wall dimensions into a form count, so an ICF enquiry arrives already scoped.
The brief
ICF is a hard sell over the phone. A homeowner who has never heard of an insulated concrete form cannot picture what it costs, and a builder who quotes it cold spends the call explaining geometry instead of talking about the house. The job was to move that conversation onto the website and have it arrive finished.
What we built
- 01
The block estimator
Two wall dimensions in, a form count out. The geometry runs in the browser — a straight form carries a 16in by 48in face at 5.33 square feet, a corner form about 4.0 square feet effective, and every corner consumes one form per 16in course. It is arithmetic, not a price, which is the reason it can be trusted.
- 02
The number before the form
The estimator shows the result first and asks for contact details afterwards. Adjusters sit under the number so it can be refined in place rather than restarted.
- 03
Before-and-after slider and project galleries
Finished concrete photographs the owner already had, presented at a size that shows the work rather than a thumbnail of it.
- 04
Service-area check and site-walk booking
A visitor confirms they are inside the coverage area and picks a site walk without a phone call in between.
Other builds
Your trade, your cities, your photos.
$375 puts a first draft in front of you. The balance is due when it ships, and two people build it.
